Butler Group, Europe’s leading IT research and analysis organisation, takes a detailed look at Matchcode (Version 6), the latest release of Capscan’s comprehensive address management system. The technology audit examined areas such as functionality and deployment; providing a detailed analysis of how Matchcode operates, the architecture behind the product and the benefits it can bring to a business. The report said, “Butler Group believes that any organisation with a large direct B2C or B2B outreach program would benefit from the Capscan solution.” 

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This new white paper report is based on the findings of an independent international Data Quality Management (DQM) survey of business professionals. Its results shows awareness levels of the importance of data quality are high with 88% of respondents viewing data quality as important or fairly important to their organisation, with only 41% claiming to have a DQM policy in place. The research also examines the wider issues, including to what extent senior management was recognising the importance of data quality and what they believed the impacts of good or bad data quality is on the organisation.

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Incorrect, incomplete or ‘dirty’ address data incurs unnecessary costs to the business in terms of wasted time as well as money. Failed, delayed or misplaced deliveries, due to a bad address incur significant costs, as well as the time spent trying to retrieve the correct one! More importantly, failed deliveries means a broken promise and possible damage to your brand image. All that money you spent on brand building over the years could be wasted if you fail to deliver on your promise.

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Capscan Sales Director David Mead has revealed the problems and challenges associated with data quality in a conversation with Chris James of the International Direct Marketing Fair. If you want to hear more about the data challenges facing businesses and how Capscan's services and on-demand solutions can help, please click on the link below.

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Name and address data is essential for organisations of all sizes, and many are now taking a strategic approach to it by implementing company wide policies. Effective address and data management technologies and services can help achieve their aims and objectives with this. Many are consequently benefiting from significant cost savings.

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Accurate customer data when processing e-commerce transactions is crucial to online retailing, in terms of combating fraud, reducing the number of site drop-offs and avoiding the unnecessary monetary and environmental costs associated with mis-directed or lost mail and packages, as well as brand damage. This presentation shows how the quality of customer data captured, as well as the overall customer experience can be dramatically improved through effective address management.

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Data quality, a once neglected and often misunderstood subject, is now considered a priority for many businesses. Accurate, efficient and high quality data entry and management are now recognised as being valuable business assets, and rightly so. However, despite the fact that organisations increasingly recognise these facts, many still do not provide the resources required to achieve optimal data management. The paper provides tips and advice on how you can avoid these potential pitfalls, and maximise the return on your data investments.

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When communicating with customers or prospects your address database should be the core of your business strategy. If your database is filled with inaccuracies it will cost you dearly and could prevent your business from growing. When this is on an international level, it is even more vital to ensure your data is accurate before you undertake any cross-border marketing. In this article, Terry Hiles argues that accurate addresses are the key to fulfillment and ultimately customer satisfaction!

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'Gershon - Six Months On!' looks at the way in which the Gershon Report is impacting on the public sector and e-government. It looks at the balance-sheet of the debate, in particular who is winning the argument. It considers whether the public sector environment in 2005 is any different, and poses any challenges which Gershon implementation teams needs to take into account. It also examines the lessons applicable to those working in e-government, and provides important advice on the best ways forward.

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'Addressing The Public' is the exciting new white paper from data management guru, Graham Rhind. The white paper explores effective data management in a dynamic world, providing some basic rules, suggesting top tips for optimal data quality and examining some case studies. It suggests that public service organisations need to be at the cutting edge of technological innovation and that the use of data validation and data cleaning software is essential.

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The Internet allows businesses to have a virtual global presence and many organisations are now looking to capitalise on this by embarking upon marketing and publicity campaigns in foreign markets. When considering where to begin with such campaigns, the obvious choice is an English-speaking market such as Australia, but there are challenges other than a language-barrier to consider. In this article, Jonathan Paterson discusses the main challenges when dealing with Australia and its local addressing practices and peculiarities.

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