Travel and Leisure

Capscan work with some of the UK’s leading travel and leisure companies, including Virgin Holidays and Best Western Hotels, to ensure that their databases are populated with only accurate and up-to-date address and contact information.

Our solutions can help travel and leisure businesses to gain a better understanding of customer buying behaviour, and through profiling with our lifestyle and business data sets, enable them to effectively target potential customers. The result: more effective marketing campaigns, reduced costs and lower direct mail wastage.

In brochure request and online booking forms, Capscan's solutions help companies to accurately capture contact details, and ensure that the name and address information contained in databases is properly formatted. This ensures that the tickets or brochures requested by customers are received in a timely fashion.

In recent years, the growth in identity theft and fraud has significantly increased the importance of user identification. Our solutions can help travel businesses achieve this through name and address verification and the cross matching of other important user ID details. Capscan addressing solutions are often integrated with online booking and credit card payment systems and are used by travel call centres to identify customers.

Click here to request a Data Health Check.