lequalsP

Based at Orpington in Kent, IequalsP was formed by a number of skilled and experienced data processing and IT experts to provide software and service solutions to the Direct Marketing industry. For many years the perception has been that marketers cannot make direct use of technology. IequalsP's products and services aim to empower less technically expert users to easily undertake data processing themselves. Through their cygnus solution, IequalsP's goal is to provide users with a powerful data processing tool in an easy to use intuitive package.

cygnus is a broad functioning solution for Name and Address processing. It allows direct marketers to extract optimum value from datasets, by providing a powerful set of tools to improve the data and manipulate it to suit their exact needs. Whilst there are many suppliers that offer address verifying, deduping, managing multiple lists or databases and address cleansing, cygnus is the only product which is able to tie all these tasks together under one simple-to-use graphic user interface (GUI).

To power cygnus' name and address cleansing functionality, IequalsP integrated Capscan's leading Matchcode solution. Matchcode adds to cygnus' functionality by providing it with the ability to bulk clean address data. By comparing records with the 27 million addresses in Royal Mail's Postcode Address File (PAF), Matchcode ensures the information is as up-to-date and accurate as possible. It can also identify abbreviations, mis-spellings and partial addresses, and replace these with the missing address elements or postcodes.

IequalsP chose to use Capscan's Matchcode because it was impractical for them to develop an addressing solution from scratch, as this would require considerable amount of time and resource. Before making their choice however, IequalsP undertook a thorough analysis of the marketplace. Martin Rides, Client Services Director, explains, "We undertook thorough market research before we chose a supplier as we wanted to provide our customers with the best solution possible. Our research showed that not only was Capscan's solution the best in the market for overall quality and value, but they also had an excellent reputation for service. They were the obvious choice."

"Another strong point in Capscan's favour was the fact that our developers were very impressed with their Software Developers Kit," continues Rides. "Provided with the Kit, was a fully indexed API guide in HTML, with examples of code that has been written in the past to integrate Capscan software. This made integration a relatively simple process, as a result, we were able to take cygnus to market much quicker." Martin Rides concludes, "Capscan are a good company to be associated with, working with them has given us extra credibility as they are a recognised brand in the Direct Marketing industry. They also have an excellent partnership programme, are customer focused and have a proven product."

Capscan Channel Sales Manager, Dafydd Llewellyn, values the partnership with IequalsP just as highly. "The agreement with IequalsP reflects the importance of channel growth to our business. By partnering with innovative companies like IequalsP, we can expand both our offering and market penetration, and add value to each other for the benefit of customers." Dafydd continues "After all, having the correct names and addresses for Direct Marketing is a major issue for businesses. Statistics published by the Direct Marketing Information Service show that 45% of the UK population believe a mis-spelt name or address is an indication of 'junk mail'. Address Management software such as Matchcode, when combined with solutions like cygnus, can give a company a competitive advantage and make a real difference to the bottom line."