9 October 2009

Capscan Enriches International Data Quality Management at DMA09

Booth: 1419B, 17th – 22nd October 2009 at the San Diego Convention Center,
San Diego, California, USA

Capscan, a leading supplier of international address management software and data integrity services, has demonstrated how it can enrich the quality and improve the accuracy of marketing information across international borders, at the DMA09 Conference & Exhibition.

On booth 1419B, Capscan showcased its range of award-winning technologies - Matchcode International, Capscan OnDemand and Matchcode for Microsoft DynamicsTM CRM plug-in - that provide professional marketers with the software tools they need to efficiently execute their domestic and international data quality management strategies.

Matchcode International is a powerful address management system that is able to rapidly transform partial address information (such as a postcode, or zipcode) from over 240 territories worldwide, and deliver a correctly spelt and accurately formatted address directly into the marketing database.

Capscan OnDemand is an innovative 'pay-per-search' web-based service that provides flexible and cost-effective access to international addresses, as well as the ability to enrich this data with business-to-business, lifestyle and geographic information including USA, Canada and Europe.

Launched earlier this year the Matchcode for Microsoft DynamicsTM CRM plug-in enables marketers to improve forward planning of campaigns, customer analysis and achieve a comprehensive view of the customer base, through the accurate capture and validation of contact data held within Microsoft’s market leading CRM platform.

Sales Director of Capscan, David Mead comments: “Accurate, reliable and high quality customer information and insights are the launch-pad for every successful marketing initiative. It is essential in order to control campaign costs by reducing unnecessary and wasted mailings, enhance brand image and perception of customer service through correctly addressed and delivered items, and it has a valuable role in supporting sales growth through more refined targeting. At DMA09 we have shown how effective these three tools can be in achieving such objectives, as part of an ongoing data quality management strategy.”

The DMA09 Conference & Exhibiton ran from 17th until 22nd October 2009 and was held at the San Diego Convention Center, San Diego, California, USA. For further information about the DMA 09 Conference & Exhibition visit: www.dma09.org.