8 August 2006

Capscan Demonstrates How to Improve Accuracy of Data Capture Whilst Reducing Call Duration

Call Centre Expo: Stand C70, Birmingham NEC, 3rd-4th October 2006

Capscan, a leading supplier of international address management solutions and data integrity services, will be showing call centre managers how to improve agent productivity and caller response times using address management for accurate data capture at Call Centre Expo 2006. Capscan's online data cleansing and suppression service, Capscan Integrity, hosted addressing service, Capscan OnDemand, flagship global addressing product, Matchcode International and full ranges of Matchcode, Zapcode and Nearcode products will all be available for demonstration at stand C70.

Visitors will be able to get a first look at the recently upgraded Capscan Integrity, launched in partnership with data specialists UKChanges. It includes an extended range of data cleaning and screening services, including goneaway and mortality suppressions, business and consumer data tagging and extraction, telephone numbering and preference service screens. Complimenting Capscan Integrity will be Capscan OnDemand, the online hosted UK and international addressing service which is suitable for organisations of all sizes, whether small or large.

"There is a strong shift towards online capture, cleansing, enhancing and de-duplication of data, making it ever more convenient, accessible and affordable for companies to ensure address data is accurate and valid," says Managing Director of Capscan, Terry Hiles. "Whether it is for the delivery of orders, catalogue distribution, correspondence or direct marketing activities, a customer's address is a valuable asset. Being able to capture it accurately with the minimum number of keystrokes reduces response call times, improves overall productivity and efficiency and most importantly customer satisfaction as well."

Also available for demonstration, Matchcode International enables the call centre agent to simply enter a postcode or partial address to return a full and valid international address, speeding up the call process as well as ensuring the database is populated with accurate, formatted information, vital for successful prospect follow-up and cross-border marketing campaigns. As well as Royal Mail's Postcode Address File (PAF), Matchcode International supports international data for 240 countries and territories worldwide. It is also available for the web, to speed up and simplify online form filling.