2 October 2008

Capscan Introduces Address And Data Quality Management At Business North West 2008

Placing Data Quality Management On The Map For Europe’s 12th Largest Economy

Capscan, a leading supplier of UK and international address management solutions and data integrity services, today announced that it will be demonstrating its software products and hosted services including Matchcode, Capscan OnDemand and Capscan Integrity on stand 113 at Business North West 2008. The event takes place on Wednesday 19th and Thursday 20th November at the Manchester Central (formerly the G-Mex).
 
With a population nearing seven million and 230,000 businesses - many of these AIM-registered PLCs - the North West of England boasts an economy of £111 billion, making it the 12th largest economy in Europe. To succeed all of these businesses relies on the quality of the data they hold regarding their customers and prospects.

Efficient and accurate management of contact and address data - from using address management software at the intial point of capture, through to cleansing, suppressing and enriching it by appending lifestyle and geodemographic information for example- not only reduces the associated costs of correspondence, but has a siginifcant positive impact on customer/client relations, brand identity, sales and overall performance gains.

Managing Director of Capscan Terry Hiles comments, “The North West is a hub for international commerce, especially in utilities, retail financial services, manufacturing, creative markets and of course the public sector. During the show we will demonstrate how our award-winning product and services are vital to achieving and maintaining a successful data quality management strategy.”

At Business North West 2008 Capscan will share more than 30 years experience of working with its client-base of 1,800 businesses (including many blue chip organisations) across the UK, to deliver domestic and international data quality solutions.

Visitors to stand 113 will be able to obtain a FREE copy of Capscan’s new whitepaper on address and data quality management for better customer service. To arrange a meeting with Capscan on stand 113 at Business North West 2008, or if you would like speak with a member of Capscan’s North West team based at its Manchester office please Tel: 0161 435 6011 or Email: enquiries@capscan.com.

Entry to Business North West 2008 is free. For more information about the event including details on how to register, visit: www.businessnorthwest.co.uk.