16 January 2009

Capscan Joins Butler Group At Data Quality And Integration Briefing

4th February 2009, CBI Conference Centre, London

Capscan, a leading supplier of UK and international address management solutions and data integrity services, today announced it will be demonstrating the benefits of implementing a Data Quality Management (DQM) strategy at Butler Group’s Data Quality and Integration Strategy Briefing 2009. Capscan will be highlighting common problems stemming from poor data management, as well as giving away free copies of its new whitepaper, Data Quality: Perception Versus Reality.

Capscan will be making its award-winning international addressing and contact data quality software and hosted services available for demonstration at the briefing, including its range of Matchcode software, hosted data cleansing service Capscan Integrity and on-demand data capture and validation tool Capscan OnDemand. Joining Capscan on its stand will be strategic partner and leading international data quality solutions provider, Uniserv. Capscan is the exclusive reseller for Uniserv’s post and mail addressing software products in the UK, with both being available for demonstration to delegates.

“The monetary and operational costs associated with managing data that is being held in separate silos (based on channel of communication) is significant. Although integration of these silos can go a long way in helping to eradicate the problem,” comments Managing Director of Capscan, Terry Hiles. “However, the critical first step of any DQM strategy is to ensure the data is correct at the point of capture, to halt the spread of dirty data throughout the enterprise. Healthy, well-maintained information benefits organisations considerably, such as the ability to build accurate and complete profiles of customer and prospect and improved operational efficiency.”

Capscan will also be discussing the findings of its recently published whitepaper Data Quality: Perception Versus Reality, based upon a survey of UK and international business and IT professionals and authored by independent analyst and data management expert Graham Rhind. Free copies of the whitepaper will be available in the delegate packs as well on the Capscan stand.

The Butler Group Data Quality and Integration Strategy Briefing takes place on the 4th February 2009 at the CBI Conference Centre, London. Registration for IT and Business Management professionals is free of charge. For further information, please visit www.butlergroup.com/briefingIntroduction.asp.