15 Feb 2006

Capscan OnDemand To Be Unveiled at IDMF 2006

Capscan, a leading supplier of international address management solutions and data integrity services, today announced that cost-effective address management and data enhancement for businesses of any size will be available through its new hosted addressing service, Capscan OnDemand. The service will be unveiled on stand E706 at the International Direct Marketing Fair 2006 (IDMF), 9th - 11th May, Earl's Court, London.

Capscan OnDemand enables complete verification and enhancement of address data within a hosted on-demand environment, on a 'pay-per-search' basis. Users will have access to the latest address data from the Royal Mail's PAF file of 27 million UK addresses, premium international addresses from 14 European countries, as well as business-to-business, lifestyle and geographic information. Capscan OnDemand ensures that address data is up-to-date and accurate, with abbreviations, mis-spellings and incomplete addresses quickly identified and corrected to ensure a valid address database.

"The service is suitable for any business wishing to benefit from the inevitable cost savings address management can bring to an organisation, from cutting print costs to saving wasted postage on undelivered items with out-of-date addresses," says Managing Director of Capscan, Terry Hiles. "Those who require a small to medium volume of address look ups will find Capscan OnDemand particularly beneficial as it allows a business access to different data pools on an on-demand basis. With Capscan OnDemand, businesses avoid the inherent costs linked with a sizeable software implementation and associated licensing costs for data sets."

Capscan OnDemand also enables users to enhance address data by providing geo-codes, lifestyle and B2B information and link together customer data from other databases, legacy systems and web-based sources. Such additional information can help increase the effectiveness of sales leads follow-up and the targeting of direct marketing.

"The international data accessible with Capscan OnDemand contain enhanced data tables that are beyond those versions available from postal authorities and suppliers elsewhere in the market. The pay-per-search model gets around the problems deriving from the costs of purchasing several international address data sets and as a result provides further benefits for international users. What's more, company-wide or Pan-European projects that usually take considerable time and resource can now be implemented quickly and simply, at a fraction of the cost," adds Hiles.

Visitors to stand E706 will receive the first look at Capscan OnDemand, including a hands-on demonstration from Capscan's expert Sales team and the chance to enter a prize draw to win an iPod Nano. Also available for demonstration will be Capscan's flagship ranges of Matchcode, Zapcode and Nearcode address management solutions.